Web App
Session

• Instant "wow" effect on clients
• Modern & in line with the times
• Interactive experience
• Encourages internal sharing, feels innovative
• Faster to adapt for new clients once the setup is right

• Collaboration across branches is not straightforward
• Requires a technical setup & some technical knowledge
• Small changes can take disproportionate time
• Prompt-based work can feel abstract or like "hot air"
• Sharing can be tricky due to firewall limitations
• Giving and incorporating feedback is less accessible
• Less control & oversight over the output
• Dependency on Claude
• Harder to reuse earlier materials

A solid base

Build a reusable starting point, ADC-branded styles and a clear folder structure that can be picked up for every new proposal.

A clear framework

Define how to build a proposal end-to-end: how to use the base, how to collaborate, how to work with Claude, where to deploy, and where to save your files.

A strong base prompt

Write a well-structured base prompt that's easy to adapt for each client, keeping the process fast, consistent, and time-saving.